Lead generation marketing campaigns can provide your small business with a steady stream of prospective new customers, as well as encourage brand recognition and awareness. What’s an example of lead generation marketing? You’re looking at it!
One of the best devices in a marketer’s toolbox is the explainer video. With today’s digital filmmaking techniques, video promos have never been easier to make and serve as effective advertising campaigns.
Your video should highlight a problem that potential customers may be having and then explain what your company does to help solve it. Visuals of your product or graphics, like maps or charts, are useful ways to inform and entertain while maintaining your branding. Humour can be a great way to engage viewers and ensure that they remember you. Animation attracts a wide demographic and can deal with even the most technical subject with flair, while live action promos can appeal more strongly to the emotions.
Make us laugh, tell a story, inform and entertain – a promo video can be both fun and effective!
Promotional videos and animations have recently become very popular for
lead generation marketing. Unfortunately, many small businesses attempt to make
these short digital films themselves. Unless someone on your team has filmmaking
experience, these in-house promos can look embarrassingly bad.
Probably the most common mistake you can make is to rely on staff (or
their relatives) to star in your video. If your company CEO or salesperson is
very charismatic, it can work; but many times, your colleagues will simply look
wooden, false or amateurish in live action; not a good look for a quality
explainer video. Better to leave the acting to the professionals for your
Trying to save money on production values can also lead to substandard
video. We’ve all seen promos where no one can concentrate on what’s being said
because the narrator is wearing such a bad wig.
Work with a Marketing Agency
Rather than attempting to make a video on your own, partner with a
creative marketing agency. These professionals have expertise in the area and
the cost can be surprisingly affordable. With the help of a creative marketing
agency, you’ll be able to produce a video you can be proud of – one that will
attract new customers and highlight your branding.